There has always been debate over what level of relevance keywords in URLs have towards gaining both better ranking in search engines as well as helping to improve click-through rates from users.

It can be difficult to get the mix right for some sites, particularly the sites that are e-commerce related and have massive product portfolios.

Generally it is accepted that keywords in URLs is a good thing, it’s just a question of how good and how far do you go?

Matt Cutts (Google WebSpam team lead) has said in video’s that there shouldn’t be long strings of keywords in URLs as Google will see that as looking a bit spammy (he used seven keywords in a URL string all separated by hyphens as an example) however where is the right mix?

It may be that the best option is to have just a couple of highly relevant keywords in the URL that are targeted specifically to the page that people are visiting.

A good example here would be…
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If you’re looking for keyword analytics tools online as you’re developing your keyword list for your new website the best place to start is the Google Adwords Keyword Tool.

It’s incredibly useful for keyword research and will even give you a list of keywords from content on a specific web page.

Site-Profiles.com will bring you profiles of websites from across the world.

Over time you’ll find technical information, in-bound and out-bound links, whois lookups, content keywords and even traffic rankings from different websites across the globe.

Keep an eye on us for site profiles from around the web!

SiteProfiles.com